Inbound Marketing

inbound marketing

So, what exactly is inbound marketing?

Listen up folks because this is the method that turned the marketing game on its head. Loosely speaking, inbound marketing can be described as creating a series of valuable experiences for individuals who encounter your business.

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Sounds groovy, right? But the real work is in making it happen.

The chief goal of inbound is to attract prospective customers, so a typical inbound strategy will utilise special offers and tools like blogs, emails and the likes of social media (pun intended), to provide value to those prospects.

The more people find value in your offering, the more likely you’ll be able to convert and retain them as customers. Once you’ve built a relationship, more assets can be used to maintain the exchange.

Unlike outbound marketing, which vies for the attention of your target market, inbound marketing attracts prospects by offering solutions to queries that they’re already searching for.

The inbound method is made up of 3 key components: Attract, engage and delight

These three components play a key role in carrying your prospects along your carefully crafted journey, building trust in your business. Once a relationship has been established, you’ll be able to retain their attention by adding value every step of the way.

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Here’s how each of the categories work:

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